Fit comes first
Shape, proportion and size requirements start the conversation.
A NEW EXPRESSION OF DENIMDenim, made
Denim, made
for more.
For every curve. For everyday movement. For the ideas you haven't made yet.
Discover HOWOKMade for your businessCURVE. MOVE. CREATE.AI concept editorial. Not a product listing.
THREE DIRECTIONS. ONE NEW PERSPECTIVE.
Curve DenimYoga DenimPremium Fabrics
THE HOWOK WORLD
Find your kind of more.
From finished silhouettes to the fabric itself. A considered starting point for your next collection.
01 /Curve Denim
More room to be you.
02 /Yoga Denim
A little more freedom.
03 /Premium Fabrics
Good denim starts here.
Collection imagery shows our brand direction. Actual styles, sizing and material specifications will accompany product releases.
Style doesn't have to fit a mould.
Neither do you.
The story behind HOWOK03 / FROM FABRIC TO POSSIBILITYThe beginning
The beginning
of something good.
The hand feel. The composition. The way it takes a wash. Every good collection begins with a material decision. Let's find your starting point.
Explore fabric sourcingComposition & weightSwatch conversationsSourced to your brief
A PARTNER IN YOUR NEXT CHAPTER
How we workConsidered for your business.
Comfort in focus
Fabric, waistband and silhouette options, developed around your brief.
From swatch to style
Connect material sourcing with your next denim collection.
CLOSE TO THE MAKINGRooted in making.
Rooted in making.
Open to the world.
Bringing women's denim and fabric conversations closer together. A clear brief, considered samples and a practical path to your next collection.
Meet HOWOKTHE FIRST CHAPTER IS COMING
Visit the catalogueGood things are taking shape.
Our first collections are being prepared. Tell us what you're looking for and start a conversation about styles, swatches and wholesale.